Like it or hate it – social media provides one of the most powerful channels for all businesses and engaging with consumers.

Statistics show that UK companies are spending over 3.3 billion on the social media campaigns and that is set to over take TV advertising spend. So it is easily to realise the importance of social campaign charity fundraising.

The ultimate aim of the social media campaign is to connect with new people, build friendly relationships, resulting in long-term sales. But what makes a good social media campaign? Does it simply mean getting your audience to buy your products or services? Getting more ‘likes’ and ‘shares’ or building a genuinely following and consumer relationship? Define your marketing objectives and use our tops to achieving your goals.

1. Research trends and competition

Research is the most important part of any marketing campaign. It gives you a clear idea of your competitors and the needs of your audiences. competitors’ works will help you to realise how much creativity you should input to overcome them.

2. Define your strategy

Don’t expect positive results if you don’t have a unique strategy.  So, at first, set your goal for the campaign. Then select which way you will monitor and then write messaging and content which will be most attractive and appealing to your audience.

3. Publish unique and create a need

Content is the first look of your social campaign. Be imaginative and use a range of content types including case studies and build stories around a need. Your content will be easy to read as well as easy to understand. The speaking pattern of your content will be friendly and attractive to the readers!

4. Use software for schedule post

You will need to post at specific time and date. For this reason, you can use software for schedule post. Also, you can go in advance for making a social calendar. If you do so then you can save your time and upload many contents on different platforms.

5. Engage with your audience using social listening tools

Social listening tools are incredibly powerful which allow you to see the opinion of people about your product, brand, and content. Also, social listening tool plays an important role to monitor the impact of your campaign.

Get in touch with Shores Digital today and see what we can do for you!