Online advertising gives you the chance to showcase your company to a wide range of people using a wide range of devices. Google advertising allows you to personalise your online advertising experience to target your adverts and collect vital data to help your company grow.
Here are just four of the top benefits that using Google Advertising can bring:
Hitting Your Target Market
One of the many amazing features about Google Ads is the extent to which you can personalise who Google shows your adverts to. Google Advertising lets you break your target market down into small characteristics that can be used to find your next customer.
You can tailor your targeted marketing towards certain ages, genders and locations as well as choosing which keywords you would like to appear and what days and time of day your advert is shown.
These features allow you to narrow down your market to your most likely customers and reach them effectively.
Performance Data
Google Advertising collects the click to sale conversions as well as counting those who have seen your advert or interacted with It in some way.
This data is valuable as it enables you to see who your adverts are more successful for, and this allows for tweaking of your target market in future adverts.
The data system also allows you to see which keyword was most successful for you as well as how much it cost to generate that lead and how many leads have been generated.
Alongside this Google Ads can show you how long viewer spent on each website page and their return rate. All this data is essential for creating a successful ad campaign and business in general.
Cost
Marketing can be one of the biggest expenses that a company has. Google Ads allow for in-depth control and management of your marketing budget by utilising a system whereby you can configure your advertising budget to the exact penny and be assured that it will not go over this.
Google Ads gives you complete control over your advertising costs and allows you to set the importance of keywords and set a daily budget limit for your campaign.
Another financial perk of Google Ads is that you only pay if your link is clicked. This removes the risk associated with traditional marketing and ensures that you only pay for actual results.
Brand Awareness
Studies have shown that when people see a Google Ads search result it will stick in their minds even if they do not click the link. This type of subtle brand awareness gets your company’s name and purpose out into the customer’s subconscious. This then proves very useful further down the line when the customer needs the service that you are offering and recalls your brand identity.
Nearly 65% of small to medium businesses use Google Ads to target customers and gain business.
This is because of Google’s high success rate for converting Google Ads into website clicks and website clicks into sales.
Get in touch with Shores Digital today and see what we can do for you!