The National Tremor Foundation is a changing charity and website required redesigning to meet its needs

The National Tremor Foundation (NTF) is a dedicated charity offering support and advice to individuals affected by various forms of tremor, regardless of age. Recognising the need to modernise their digital platform, NTF sought our expertise to redesign their website, aiming to enhance user engagement and broaden their reach.

Understanding the Challenge
NTF’s existing website was outdated and lacked the appeal necessary to engage a diverse audience. The primary objectives were to:

  • Enhance User Experience
    Create an inviting and intuitive interface that caters to all visitors.

  • Attract Younger Demographics
    Design elements that resonate with 18–24-year-olds without alienating other age groups.

  • Engage Stakeholders
    Appeal to researchers, fundraisers, and potential investors interested in neurological tremor.

Our Strategic Approach

Collaborating closely with NTF, we embarked on a comprehensive redesign process:

  1. Proposal Development and Tendering
    We crafted a detailed proposal outlining our vision and approach, which was then put out to tender.

  2. Design Team Selection
    Through a rigorous selection process, we assembled a team of designers and developers aligned with NTF’s mission and goals.

  3. Stakeholder Engagement
    Maintaining open lines of communication ensured that all stakeholders were informed and their feedback integrated throughout the project.

  4. Agile and Kanban Methodologies
    Utilising these project management frameworks allowed us to adapt swiftly to evolving requirements, manage tasks efficiently, and ensure timely delivery.

  5. Quality Assurance and Testing
    Rigorous testing phases were implemented to identify and rectify issues, ensuring a seamless user experience upon launch.

Achieving Impactful Results

The redesigned website has significantly bolstered NTF’s online presence:

  • Increased Engagement
    A 20% uptick in website traffic, with more visitors exploring resources and information.

  • Higher Conversion Rates
    Notable growth in newsletter sign-ups and community forum participation.

  • Boosted Donations
    Enhanced donor journeys have led to a rise in charitable contributions.

Partnering with NTF on this transformative project has been a rewarding experience. We take pride in delivering a platform that not only meets their immediate needs but also positions them for sustained growth and outreach.

Ready to elevate your organisation’s digital footprint? Get in touch with Shores Digital today and see what we can do for you!