The Institute of Education (IOE), a globally renowned Faculty of Education and Society, has been at the forefront of shaping policy and guiding individuals and organisations through societal transformations for over 120 years. To continue attracting top-tier students, IOE recognised the need to modernise its prospectus, ensuring it accurately reflected the institution’s values and mission while appealing to a contemporary audience.

Understanding the Challenge

The existing prospectus was outdated and failed to resonate with prospective students, leading to a 30% decline in applications compared to the previous year. With only three months remaining in the recruitment cycle, IOE sought a compelling redesign to bridge this gap and revitalise student interest.

Our Strategic Approach

  1. Audience Research and Conceptualisation
    We conducted thorough research to understand the target audience’s preferences and expectations. This informed the brainstorming and conceptualisation of a design that was both innovative and aligned with IOE’s brand identity.

  2. Stakeholder Engagement and Proposal Development
    A detailed proposal outlining the new design approach was developed and presented to stakeholders. Through a tender process, a skilled design team was selected to bring the vision to life.

  3. Professional Photography Integration
    To add authenticity and establish a personal connection with readers, we commissioned professional photography. The inclusion of staff and student portraits alongside introductory messages provided a relatable and engaging touch.

  4. Design Execution and Stakeholder Communication
    Throughout the redesign process, we maintained open communication with stakeholders, ensuring the design evolution was transparent and collaborative.

Achieving Impactful Results

The redesigned prospectus, though a significant departure from previous iterations, received commendation from senior staff for its bold and contemporary approach. Importantly, the revitalised design successfully closed the application gap, bringing enrolment numbers back on target within the constrained timeframe.

Is your institution’s collateral in need of a fresh perspective? Get in touch with Shores Digital today and see what we can do for you!