The National Tremor Foundation (NTF) is a UK-based charity dedicated to supporting individuals affected by tremors and raising awareness of the condition. As part of its digital and branding transformation, NTF required a modern logo that not only aligned with its mission but also visually communicated the nature of tremors in a clear, impactful way.

The Challenge

NTF’s previous logo lacked a strong visual connection to its core mission—representing and supporting individuals with all types of tremors. The key challenges were:

  • Symbolism
    Creating a visual identity that accurately represented tremors and the diverse community affected by them.
  • Recognition
    Developing a contemporary and memorable logo that could be instantly associated with NTF.
  • Versatility
    Ensuring the new logo was adaptable across digital, print, and merchandise applications.

Our Approach

To create a more representative and meaningful design, we conducted extensive research into tremors and their impact. The new logo needed to visually convey movement while maintaining clarity and professionalism.

Key Design Elements:

  1. Concentric Circles

    • The new logo features concentric circles to symbolise tremors, reinforcing the idea of rhythmic, involuntary movements.
    • These circles also represent inclusivity, showing that NTF supports all types of tremors and their varying intensities.

  2. Bold Yet Approachable Typography

    • The typography balances professionalism and warmth, ensuring accessibility and ease of reading.
    • The rounded sans-serif font conveys friendliness and community support.

  3. Colour Palette

    • The combination of orange and purple was chosen to evoke energy, awareness, and trust.
    • Orange represents optimism and action, while purple signifies empathy, support, and healthcare.

  4. Scalability & Simplicity

    • The logo was designed with multiple applications in mind, ensuring clarity across web platforms, social media, printed materials, and merchandise.

The Results

The redesigned logo has been well received by the NTF community and stakeholders. Key outcomes include:

  • Stronger Brand Recognition
    The new design has increased visibility across various digital channels.
  • Enhanced Community Connection
    The symbolism behind the concentric circles resonates with individuals experiencing different types of tremors.
  • Improved Accessibility
    A clean, bold design ensures legibility across all media formats.

By integrating the essence of tremors into the design, we created a visually compelling and meaningful logo that reflects NTF’s mission. This transformation not only strengthened their brand identity but also helped foster greater awareness and engagement.

Looking to refresh your organisation’s branding with a purpose-driven design? Get in touch with Shores Digital today and see what we can do for you!