Parkinson’s Europe is a leading organisation dedicated to supporting individuals affected by Parkinson’s disease across the continent. With a growing network of stakeholders, including patients, healthcare professionals, researchers, and advocacy groups, the organisation needed a robust Customer Relationship Management (CRM) system to centralise data, enhance communication, and drive engagement.

The Challenge

Parkinson’s Europe faced several data-related challenges that hindered effective stakeholder management and operational efficiency:

  • Fragmented Data Sources
    Information was stored across multiple spreadsheets, emails, and disconnected databases, leading to duplication and inconsistencies.
  • Lack of Unified Stakeholder Profiles
    The inability to track interactions across multiple touchpoints resulted in inefficient communication.
  • Data Compliance & Security Risks
    Ensuring GDPR compliance and safeguarding sensitive health-related data was a critical concern.
  • Limited Reporting & Insights
    Without a centralised system, generating meaningful reports and insights for fundraising, research collaborations, and advocacy efforts was time-consuming and unreliable.

Our Approach

To address these challenges, we implemented a tailored CRM solution that streamlined Parkinson’s Europe’s data management processes and improved overall efficiency.

Key Implementation Steps:

  1. Data Audit & Cleansing

    • Conducted a comprehensive audit of existing data sources to identify redundancies and inconsistencies.
    • Standardised and migrated clean, structured data into the new CRM.

  2. CRM Customisation & Integration

    • Configured the CRM to include custom fields for Parkinson’s Europe’s diverse stakeholders, including members, and researchers.
    • Integrated the system with existing tools such as email marketing platforms.

  3. GDPR Compliance & Security Enhancements

    • Implemented role-based access controls to ensure data security.
    • Developed automated consent tracking to manage data collection and communication preferences in compliance with GDPR regulations.

  4. Training & Change Management

    • Provided hands-on training sessions for staff to ensure seamless adoption.
    • Created a user-friendly dashboard with real-time analytics and reporting capabilities.

The Results

The CRM implementation transformed Parkinson’s Europe’s approach to data management and stakeholder engagement:

  • Centralised Stakeholder Management
    Consolidated all stakeholder information into a single, easily accessible system, improving efficiency and reducing duplication.

  • Improved Communication & Engagement
    Enabled targeted, personalised communication.

  • Enhanced Reporting & Decision-Making
    Real-time analytics provided valuable insights into fundraising performance, advocacy efforts, and stakeholder engagement.

  • Strengthened Data Security & Compliance
    Achieved full GDPR compliance with automated data protection measures, reducing legal risks.

Conclusion

By implementing a tailored CRM solution, we empowered Parkinson’s Europe to efficiently manage relationships, optimise engagement, and enhance operational transparency. This transformation ensures the organisation can continue its vital work with a stronger, data-driven approach.

Looking to modernise your organisation’s data management? Get in touch with Shores Digital today and see what we can do for you!