Glasgow Caledonian University (GCU) sought to establish a robust digital presence for its London campus, GCU London, situated in the vibrant Spitalfields area. Our team at Shores Digital collaborated closely with GCU to develop a comprehensive digital strategy, culminating in the creation of a dynamic and user-centric website.
Understanding the Challenge
GCU London required a digital platform that accurately reflected its modern facilities and appealed to a diverse audience, including prospective students, current students, and staff. The existing digital channels lacked cohesion and failed to provide clear user pathways, making information retrieval cumbersome.
Our Strategic Approach
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Comprehensive Digital Audit
We conducted an in-depth analysis of GCU London’s existing digital assets to identify areas of improvement and opportunities for enhancement. -
Stakeholder Engagement
Engaging with key stakeholders, we gathered insights to inform a research document that would guide the website development process. -
User-Centric Site Architecture
Based on our research, we designed an intuitive site architecture that streamlined navigation and catered to the distinct needs of each user group. -
Responsive Design and Development
Our design team crafted visually appealing templates that were both functional and reflective of GCU London’s brand identity. The development phase focused on creating a responsive website accessible across various devices. -
Quality Assurance and Testing
Rigorous testing ensured the website met high standards of accessibility, performance, and user experience.
Achieving Impactful Results
The launch of the new website resulted in a 6% increase in student enrolment within the first year, alongside a significant boost in online engagement metrics. The enhanced digital presence effectively showcases GCU London’s offerings and serves as a valuable resource for all users.
Looking to elevate your institution’s digital presence? Get in touch with Shores Digital today and see what we can do for you!
